Rompe el Dato

Break the stats. Animated campaign for the international day for the elimination of violence against women for the city council of Madrid commissioned by Yinsen Studio.

For the motion behavior we decided to break the stats in different ways to emphasize our rejection and community willingness to revert those statistics. On the other hand our goal was to achieve an eyecatching moment since the campaign was pure statistics.


Motion Design  

Yinsen Studio
Gerard Mallandrich