MACBA. Intenció Poètica
Motion design for MACBA Collection – Poetic Intention communication campaign, depicting the exhibition’s critical approach towards the dramaturgy of the museum.
The graphic concept for the campaign created by Phantasia Services can be understood as an analogy of the curatorial proposal. Distorsion and expansion of the exhibition’s title represent a break with rigid museistic conventions.
On the other hand, the constant typographic movement and changing shapes symbolise new, moldeable, and, most importantly, personal and subjective narratives of the viewer though their own perspective and context.
