Motion design for the new visual identity of the 37th America’s Cup, the oldest trophy in international sport —dating back to 1851— that will take place in Barcelona for the first time in 2024.
The design proposes having the trophy —the Auld Mug— as the central most important element of the America’s Cup while also suggesting Barcelona, bringing the city to the front.
In relation to the motion design work, our responsibility included the development and animation of the entire animated system. We applied this system across various applications, such as logo animations, intros, outros, social media examples, out-of-home (OOH) displays, and on-air applications for broadcasting.
Credits
Brand Identity and Creative Direction Motion Design