Visa is so much more than a credit card company; it’s a network that facilitates billions of transactions and creates connections between people, businesses, governments and places all around the world. Those connections became the support and core principles for the motion behavior of the brand. This motion system was built in collaboration with Thru alongside Mucho’s take on the ubiquitous brand new identity.
Motion Design Type design Illustration Iconography B2B films Copywriting Photography Brand Film
Mucho Wieden Kennedy
Gerard Mallandrich and Thru Commercial Type Ricard Jorge Forma Field David Begler and Laura Scholes Mo Studio Never Sit Still