Heinz. Ridiculously Late, Ridiculously Good.

Heinz has been growing tomatoes for over 150 years but had never made pasta sauce before. And so was born the Ridiculously Late, Ridiculously Good campaign, where timeless graphics and classic humor illustrate the ridiculousness of it not coming sooner. With animated pieces that reminisce of analogue solutions combined with live action shots, we aimed for honoring such a landmark moment for the brand without losing the absurdity of it all.


Heinz New Ventures Head of Adjacencies
Heinz New Ventures Director
Creative Agency
Chief Client Officer
Chief Creative Office
Executive Creative Directors
Creative Director 
Art Directors
Copywriting Consultants 
Strategic Director
Head of Production 
Account Directors
Account Executive
Motion Design
Photo Studio 
Music/Sound Design 

Alexandra Bayet

Caio Fontanele
Wunderman Thompson Spain
José Maria Piera
David Caballero
Pipo Virgós and Paco Badia
Gloria Hernandez
Mònica Casamor, Carlos Galán and Sergi Boixadera
Estel Ladra and Albert Xifra
Sarah Goldstein and Julie Murray
Ana Alonso
Susanna Bergés
Natalia Gasulla and Alexandra Garrote
Bet Cunillera
Gerard Mallandrich
Kiwi Bravo
Facundo Capece