Heinz has been growing tomatoes for over 150 years but had never made pasta sauce before. And so was born the Ridiculously Late, Ridiculously Good campaign, where timeless graphics and classic humor illustrate the ridiculousness of it not coming sooner. With animated pieces that reminisce of analogue solutions combined with live action shots, we aimed for honoring such a landmark moment for the brand without losing the absurdity of it all.
Heinz New Ventures Head of Adjacencies Heinz New Ventures Director
Chief Client Officer
Chief Creative Office Executive Creative Directors Creative Director Art Directors
Copywriters Copywriting Consultants Strategic Director Head of Production Account Directors
Photo Studio Music/Sound Design
Wunderman Thompson Spain José Maria Piera David Caballero Pipo Virgós and Paco Badia Gloria Hernandez Mònica Casamor, Carlos Galán and Sergi Boixadera Estel Ladra and Albert Xifra Sarah Goldstein and Julie Murray Ana Alonso Susanna Bergés Natalia Gasulla and Alexandra Garrote Bet Cunillera Gerard Mallandrich
Kiwi Bravo Facundo Capece