Colnago is one of the most iconic pedaling brands in the world. Since its foundation in Italy in 1954, it’s being the top reference in cycling engineering. In 2022 Mucho was asked to rebrand the famous bike house, and we helped them explore possibilities through motion. The moving behaviors are based on the mechanics of cycling and the interaction between riders and their ride. We also helped develop the Colnago Luxury brand, shaping it around light being cast over Colnago’s iconic golden Ace of Clubs.