The Ocean Race

Motion design for The Ocean Race’s new brand. Aspects like sustainability, competitive spirit and team effort are all represented in their logo; it is a simple shape with organic movement that symbolizes boats sailing with the wind in their sails. The graphic tools are a collection of horizontal and vertical shapes using some of the corporate colours mixed with patterns inspired by wind directions.

Credits

Identity
Motion Design  
Music

Mucho
Gerard Mallandrich
Aimar Molero