Animated campaign for Madrid city council to raise awareness about the risks of gambling. The graphic campaign designed by Familia was based around the dichotomy between idealised and real situations. Examples include: you play it safe / and that doesn’t even exist, you’ve got it easy / to lose and you play with friends / but you sink alone.
The graphic proposal represents these two worlds in different colour schemes: the idealised world uses bright colours typical of gambling advertisements and the real world has an austere black background. For the motion behaviour, we applied a movement reminiscent of a slot machine to images for outdoor screens and social media adaptations.