Nike Kids. You’re It!
Lettering design and animation commissioned by Nike for the Nike Kids' Back to School campaign. The campaign shows a series of young athletes challenge their audience to a game of tag under the #youreit hashtag. We were commissioned to develop an animated lettering for the boxer Amira Tahri to fit with her on-screen movements.
![](https://freight.cargo.site/t/original/i/6483cfcf9c64eb9cf59b0764b40d333fbce0acf279e5d5633fd2c0022ca6651e/NIKEKIDS_6-1.jpeg)
![](https://freight.cargo.site/t/original/i/a3fa8d1ab3854efa5254adb0a5f831b33572d4fc6ff3995bc5f68db0a436fd68/NIKEKIDS_7-1536x1024.jpg)
![](https://freight.cargo.site/t/original/i/fa341ca9ddb14afe0752d0e77ddb60151ad5f93b444425ca863b9ad4c799c01a/NIKEKIDS_8-1536x1024.jpg)