Nike Kids. You’re It!

Lettering design and animation commissioned by Nike for the Nike Kids' Back to School campaign. The campaign shows a series of young athletes challenge their audience to a game of tag under the #youreit hashtag. We were commissioned to develop an animated lettering for the boxer Amira Tahri to fit with her on-screen movements.


Art Direction
Motion Design

Mr. Pk Studio
Gerard Mallandrich
Amira Tahri