Mycoworks

Moving brand developed for MycoWorks, a biotechnology company founded by artists with the mission to create a platform for the highest quality materials using Fine Mycelium.

The moving brand designed for Mycoworks is based on the 4 main elements that structure their brand: Nature, Mycelium, Objects and People. These 4 elements are represented by a layered language that can host different content. While the audiovisual behaviour shows this layered language by superimposing the layers in a three-dimensional space, in the same way Mycelium grows. On the other hand, the movement of the logo is due to the way in which the Mycelium grows.


Credits

Identity
Motion Design  

Area 17
Gerard Mallandrich