Moving brand developed for MycoWorks, a biotechnology company founded by artists with the mission to create a platform for the highest quality materials using Fine Mycelium.
The moving brand designed for Mycoworks is based on the 4 main elements that structure their brand: Nature, Mycelium, Objects and People. These 4 elements are represented by a layered language that can host different content. While the audiovisual behaviour shows this layered language by superimposing the layers in a three-dimensional space, in the same way Mycelium grows. On the other hand, the movement of the logo is due to the way in which the Mycelium grows.