https://mallandrich.com Gerard Mallandrich Mon, 29 Apr 2024 15:53:03 +0000 https://mallandrich.com en https://mallandrich.com/index Fri, 05 May 2023 08:44:19 +0000 Gerard Mallandrich https://mallandrich.com/index https://mallandrich.com/BPM-Music Mon, 29 Apr 2024 15:53:03 +0000 Gerard Mallandrich https://mallandrich.com/BPM-Music BPM Music Case study animations for Porto Rocha's BPM Music identity. The commission included developing multiple animations to showcase the design identity project, ranging from brand and visual system to social media, web, and out-of-home animations. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/367303a1dcc3fc2d770af5aaddc8f3317ce1118166c7c197d37fa647422cfb34/PORTOROCHA_BPMMusic_1.jpg" data-mid="217217978" border="0" src="https://freight.cargo.site/w/1000/i/367303a1dcc3fc2d770af5aaddc8f3317ce1118166c7c197d37fa647422cfb34/PORTOROCHA_BPMMusic_1.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/b16e78ad7579fc144590ede8b85dc700c2e3074116dcb6bd6dbd955f4de88969/PORTOROCHA_BPMMusic_3.gif" data-mid="217217980" border="0" src="https://freight.cargo.site/w/1000/i/b16e78ad7579fc144590ede8b85dc700c2e3074116dcb6bd6dbd955f4de88969/PORTOROCHA_BPMMusic_3.gif" /> Credits Creative Direction: Discovery:Design:Interactive Design:Motion Design: Tone of Voice: Project Management:Account Director:Production: Felipe Rocha, Leo Porto Claren WalkerJoseph Lebus, Natalia Oledzka, Martín Azambuja, Chae Park, Mauro BonilloMarcos Rodrigues, Giovana Yahiro Thales Muniz, Duncan Brazzil, Gerard Mallandrich, Vincenzo Ragona, Josh Krauth-Harding Rebecca Demmellash Elisa Bortolini Luciana Thiesen Annie Carmichael https://mallandrich.com/AC37 Wed, 24 May 2023 21:44:23 +0000 Gerard Mallandrich https://mallandrich.com/AC37 37th America’s Cup Barcelona Motion design for the new visual identity of the 37th America’s Cup, the oldest trophy in international sport —dating back to 1851— that will take place in Barcelona for the first time in 2024.The design proposes having the trophy —the Auld Mug— as the central most important element of the America’s Cup while also suggesting Barcelona, bringing the city to the front. In relation to the motion design work, our responsibility included the development and animation of the entire animated system. We applied this system across various applications, such as logo animations, intros, outros, social media examples, out-of-home (OOH) displays, and on-air applications for broadcasting. Credits Brand Identity and Creative DirectionMotion Design Pràctica Design Gerard Mallandrich https://mallandrich.com/SPATIAL Wed, 24 May 2023 21:25:58 +0000 Gerard Mallandrich https://mallandrich.com/SPATIAL Spatial. A Festival for Spatial Sound Motion design for Spatial, an identity by Pràctica. An innovative festival powered by @monomstudios and located in Berlin that offers a unique experience on spatial sound and immersive technologies. The augmented sonic reality experience is captured on the visuals through an immersive identity that becomes a space in itself. It is not just a moving identity, it is an identity you can move in. <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/96cdf97b79deb89ae752afbb7d3d5140c40488f60c26fa9de0a3f10679eb413d/Spatial_Web_04.jpg" data-mid="181314078" border="0" src="https://freight.cargo.site/w/1000/i/96cdf97b79deb89ae752afbb7d3d5140c40488f60c26fa9de0a3f10679eb413d/Spatial_Web_04.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b6e928b46630b69af8d7759dd5331fbe472c90d7a4772b7c560cc87042065f40/Spatial_Web_07.jpg" data-mid="181314042" border="0" src="https://freight.cargo.site/w/1000/i/b6e928b46630b69af8d7759dd5331fbe472c90d7a4772b7c560cc87042065f40/Spatial_Web_07.jpg" /> <img width="4170" height="2780" width_o="4170" height_o="2780" data-src="https://freight.cargo.site/t/original/i/496667c0f459aa053bdd450ba03292d916a2b7e8ea96a8ed6dee1ee8d772ebf7/Spatial_Web_09.jpg" data-mid="181314069" border="0" src="https://freight.cargo.site/w/1000/i/496667c0f459aa053bdd450ba03292d916a2b7e8ea96a8ed6dee1ee8d772ebf7/Spatial_Web_09.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/34304135763ff70fdc2524aa82c1356eb5a0f8a0850d7d781590188f63c59d94/Spatial_Web_12.jpg" data-mid="181314087" border="0" src="https://freight.cargo.site/w/1000/i/34304135763ff70fdc2524aa82c1356eb5a0f8a0850d7d781590188f63c59d94/Spatial_Web_12.jpg" /> <img width="2160" height="3024" width_o="2160" height_o="3024" data-src="https://freight.cargo.site/t/original/i/84f5019aecc53162764b5aef03b575c77bdc9a6445270160b113576a16584862/Spatial_Web_14.2.jpg" data-mid="181314008" border="0" src="https://freight.cargo.site/w/1000/i/84f5019aecc53162764b5aef03b575c77bdc9a6445270160b113576a16584862/Spatial_Web_14.2.jpg" /> <img width="2160" height="3024" width_o="2160" height_o="3024" data-src="https://freight.cargo.site/t/original/i/a2c1e31c48e98f1f84af61bfd2e686a791bc3222318102791ea668a28ddb158b/Spatial_Web_14.1.jpg" data-mid="181314035" border="0" src="https://freight.cargo.site/w/1000/i/a2c1e31c48e98f1f84af61bfd2e686a791bc3222318102791ea668a28ddb158b/Spatial_Web_14.1.jpg" /> Credits Production CompanyCreative Direction and Graphic Design Motion Design BOL House Pràctica Gerard Mallandrich https://mallandrich.com/VISA Thu, 31 Mar 2022 10:17:54 +0000 Gerard Mallandrich https://mallandrich.com/VISA Visa. Brand Motion Visa is so much more than a credit card company; it’s a network that facilitates billions of transactions and creates connections between people, businesses, governments and places all around the world. Those connections became the support and core principles for the motion behavior of the brand. This motion system was built in collaboration with Thru alongside Mucho’s take on the ubiquitous brand new identity. Credits Identity Agency Motion DesignType design Illustration Iconography B2B films Copywriting Photography Brand Film&nbsp; MuchoWieden Kennedy Gerard Mallandrich and ThruCommercial TypeRicard JorgeFormaFieldDavid Begler and Laura ScholesMo StudioNever Sit Still https://mallandrich.com/LATENT-1 Thu, 18 May 2023 14:09:05 +0000 Gerard Mallandrich https://mallandrich.com/LATENT-1 Latent. Festival del Talent Emergent Motion design for the 1st edition of Latent festival, which seeks to promote and empower emerging talent in the fields of design and creativity. Latent means “existing but not yet developed or manifest; hidden or concealed”. Based on this concept we created a visual system where everything happens in a second layer, which shows its desire to be present and observed. <img width="3000" height="1745" width_o="3000" height_o="1745" data-src="https://freight.cargo.site/t/original/i/620de21b06abb43adc008150547900cd0c81c5f7c2b598ff8af314ced696835d/LATENT_Aplicacions_12.jpg" data-mid="179182157" border="0" src="https://freight.cargo.site/w/1000/i/620de21b06abb43adc008150547900cd0c81c5f7c2b598ff8af314ced696835d/LATENT_Aplicacions_12.jpg" /> <img width="1280" height="725" width_o="1280" height_o="725" data-src="https://freight.cargo.site/t/original/i/d9a5f8faabcccb7582b617dc394e2b366f685564cab1c095068c68a23b259689/SHADERS-001-ALL-3-2.gif" data-mid="179182263" border="0" src="https://freight.cargo.site/w/1000/i/d9a5f8faabcccb7582b617dc394e2b366f685564cab1c095068c68a23b259689/SHADERS-001-ALL-3-2.gif" /> <img width="3000" height="1745" width_o="3000" height_o="1745" data-src="https://freight.cargo.site/t/original/i/c5ff1d16e1dc42a7111b51087a9d6b869f63944a7cfc8d7b4bf6a2a60259bd27/LATENT_Aplicacions_06.jpg" data-mid="179182156" border="0" src="https://freight.cargo.site/w/1000/i/c5ff1d16e1dc42a7111b51087a9d6b869f63944a7cfc8d7b4bf6a2a60259bd27/LATENT_Aplicacions_06.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d3891f17258eb58f3bbc63a43f3c81dc2e899fb6fb5c594e90bd94de90312e5c/LATENT_Aplicacions_23.jpg" data-mid="179182159" border="0" src="https://freight.cargo.site/w/1000/i/d3891f17258eb58f3bbc63a43f3c81dc2e899fb6fb5c594e90bd94de90312e5c/LATENT_Aplicacions_23.jpg" /> Credits Identity Motion Design Music Bakoom StudioGerard Mallandrich Atención - PINA https://mallandrich.com/MODEL Sat, 20 May 2023 20:13:50 +0000 Gerard Mallandrich https://mallandrich.com/MODEL Model. Barcelona Architectures Festival Model is a space for reflection and celebration that brings us experimental architecture and helps us to rethink how we wish to live together through new city models and imaginaries. Model is organised by Barcelona City Council and Fundació MIES and directed by Eva Franch. The identity created by Arauna Studio and 131.gd is based on a bespoke typeface drawn from the shapes of different architectures found in the city map and streets. This year’s edition uses architectures in the area of Plaça de les Glòries, where the event will take place. For the motion behavior, we modeled the buildings in 3D based on the floorplan and incorporated them into all the motion assets in a lively and dancing manner. Additionally, redrawn stills from the animations were used in various print applications. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f96ee3e6356dbce9af23f1f5a428857a47866c14f70c494131c60fc0b2f75e03/MODEL-1.jpg" data-mid="179401023" border="0" src="https://freight.cargo.site/w/1000/i/f96ee3e6356dbce9af23f1f5a428857a47866c14f70c494131c60fc0b2f75e03/MODEL-1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2a17c730c49f94c0abf79f4b290eef123fa678e0e84fae095e072c3b1a53e771/MODEL-2.jpg" data-mid="179401024" border="0" src="https://freight.cargo.site/w/1000/i/2a17c730c49f94c0abf79f4b290eef123fa678e0e84fae095e072c3b1a53e771/MODEL-2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a8e5d482184f31f98aa18ac3ca02fadbf683016959079e05f38e63c7d2c6fb90/MODEL-3.jpg" data-mid="179401025" border="0" src="https://freight.cargo.site/w/1000/i/a8e5d482184f31f98aa18ac3ca02fadbf683016959079e05f38e63c7d2c6fb90/MODEL-3.jpg" /> Credits Creative Direction &amp; Graphic Design Motion Design&nbsp; Photography Arauna Studio, 131.gd Gerard MallandrichArnau Rovira Vidal https://mallandrich.com/HEINZ-1 Thu, 18 May 2023 09:12:53 +0000 Gerard Mallandrich https://mallandrich.com/HEINZ-1 Heinz. Ridiculously Late, Ridiculously Good. Heinz has been growing tomatoes for over 150 years but had never made pasta sauce before. And so was born the Ridiculously Late, Ridiculously Good campaign, where timeless graphics and classic humor illustrate the ridiculousness of it not coming sooner. With animated pieces that reminisce of analogue solutions combined with live action shots, we aimed for honoring such a landmark moment for the brand without losing the absurdity of it all. Credits Heinz New Ventures Head of Adjacencies Heinz New Ventures Director Creative Agency Chief Client Officer Chief Creative OfficeExecutive Creative DirectorsCreative Director&nbsp;Art Directors Copywriters&nbsp;Copywriting Consultants&nbsp;Strategic DirectorHead of Production&nbsp;Account Directors Account Executive Motion Design Photo Studio&nbsp;Music/Sound Design&nbsp; Alexandra Bayet Caio Fontanele Wunderman Thompson SpainJosé Maria PieraDavid CaballeroPipo Virgós and Paco BadiaGloria HernandezMònica Casamor, Carlos Galán and Sergi BoixaderaEstel Ladra and Albert XifraSarah Goldstein and Julie MurrayAna AlonsoSusanna BergésNatalia Gasulla and Alexandra GarroteBet CunilleraGerard Mallandrich Kiwi BravoFacundo Capece https://mallandrich.com/INTENCIO-POETICA Sat, 20 May 2023 21:40:36 +0000 Gerard Mallandrich https://mallandrich.com/INTENCIO-POETICA MACBA. Intenció Poètica Motion design for MACBA Collection – Poetic Intention communication campaign, depicting the exhibition’s critical approach towards the dramaturgy of the museum. The graphic concept for the campaign created by Phantasia Services can be understood as an analogy of the curatorial proposal. Distorsion and expansion of the exhibition’s title represent a break with rigid museistic conventions. On the other hand, the constant typographic movement and changing shapes symbolise new, moldeable, and, most importantly, personal and subjective narratives of the viewer though their own perspective and context. <img width="1080" height="1619" width_o="1080" height_o="1619" data-src="https://freight.cargo.site/t/original/i/5be3cc8e4a8ae1942085f7b341a439bf32be99697ccc18da58947913ddaac570/Phantasia_MacbaCollection_Banderole-2-2.jpg" data-mid="179405185" border="0" src="https://freight.cargo.site/w/1000/i/5be3cc8e4a8ae1942085f7b341a439bf32be99697ccc18da58947913ddaac570/Phantasia_MacbaCollection_Banderole-2-2.jpg" /> Credits Identity Motion Design&nbsp; Phantasia Services Gerard Mallandrich https://mallandrich.com/MYCOWORKS Fri, 19 May 2023 15:06:48 +0000 Gerard Mallandrich https://mallandrich.com/MYCOWORKS Mycoworks Moving brand developed for MycoWorks, a biotechnology company founded by artists with the mission to create a platform for the highest quality materials using Fine Mycelium.The moving brand designed for Mycoworks is based on the 4 main elements that structure their brand: Nature, Mycelium, Objects and People. These 4 elements are represented by a layered language that can host different content. While the audiovisual behaviour shows this layered language by superimposing the layers in a three-dimensional space, in the same way Mycelium grows.&nbsp;On the other hand, the movement of the logo is due to the way in which the Mycelium grows. Credits Identity Motion Design &nbsp; Santos Dilone, Julen SaenzGerard Mallandrich